Moving Image Design

Stories and how we tell them are at the core of human narrative. We exist in a world where the screen holds powerful cultural capital. Responding to developments in an ever-changing landscape, this programme of study offers a range of approaches at the nexus of traditional communication and the evolving world of digital media. Our course provides a range of exciting and expressive ways to tell a story, communicate an idea or to create an emotive response. 

Students have the opportunity to explore a range of media and approaches, including various methods of animation, motion graphics, special FX, interaction, live action, dramatic and short-form documentary filmmaking.

The course is founded on strong design principles of research, content-generation and development, problem-identification and problem-solving. We value experimentation and thinking over ready-made and easily identifiable solutions, and we encourage processes that will develop our students' individual style and voice.

Year 1

The First Year experience for Moving Image Design students begins with a Semester of interdisciplinary Art and Design research, observation and analysis. During semester 2 students work on a project in collaboration with students from other areas in the Design School. The second half of Semester 2 focuses on further developing core Communication Design skills providing opportunities for you to experience a range of moving image design mediums, processes and concepts.

Year 2

The focus in the second year is on developing a personal visual language and the skills necessary to translate this into successful Moving Image Design practice. You will focus on researching and defining a specific audience and/or subject while developing a market understanding through professional practice and collaboration.

Year 3: Studio + & International

Studio+ is an optional year open to all Design students allowing you to engage with
the world beyond NCAD by gaining practical work experience in the form of internships and industry placements on live commercial, social or community projects. Studio+ can also include a work placement abroad or a study abroad period through the Erasmus programme with internationally recognised design faculties partnered with NCAD.

Students who choose Studio+ will complete a 4 year BA in Moving Image Design or a 4 year BA International.

Final Year

In the Final year students are ready to develop their own programme of study, which reflects each individual’s skills and interests within the field of Moving Image Design.
All work is underpinned by strong conceptual thinking and supported by detailed design research. Their studies will culminate in a substantial body of work for assessment and display at degree shows, exhibitions and events.

Each year is supported by a series of lectures by leading creative practitioners and theorists, collaborative interdisciplinary opportunities, live industry projects, field trips, and study visits.